WallStreetCorner.com - Larry Oakley's Opinion

May 16 th, 2008

WallStreetCorner.com - Mop Environmental Solutions, Inc. (Other OTC: MOPN)

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This column is strictly my personal opinion regarding one or more of the Special Situations I follow. I will be replacing this column each time one of these companies has reached what I feel is an important milestone. Many of you told me the Web has lots of facts, but is almost totally lacking in opinion. You asked me to give my personal interpretation of what is happening. That's what this column does.


Current Opinion:

Date Posted: 05/16/08

Mop Environmental Solutions, Inc. (Other OTC: MOPN)

First, My Personal Comment

I interviewed CEO Charles Diamond yesterday.

In my more than 25 years of interviewing the CEOs of emerging growth companies, I think I can safely say that I’ve never had such an awesome experience. It’s not only that Charles Diamond is the CEO of a company that has great potential – it’s that his goals are so noble.

I must say that this is a situation that you should seriously check carefully.

I suggest that you look at it from the posture of someone who has two intents: (A) To realize the type of appreciation potential that you would have enjoyed if you had invested in Microsoft, for example, when it was just starting as a public company; & (B) To be a part of & a backer of a technology that has the probability to do the following things:

1. Cancel the bad effects of global warming.
2. Solve the coming problem of too little food to sustain the world’s growing population.
3. Create an abundant alternative source of very low cost energy.
4. Reduce our dependence on foreign oil.
5. Save countless birds & animals from the ravages of oil spills.
6. Clean up not only Earth’s atmosphere, but a great many aspects of our industrial facilities.
7. Build the profits of those companies that utilize MOP’s technology.

Now – What MOPN Is & Does

MOPN is a “Green Environmental Company” in the highest sense.

Here’s one comment Charles Diamond made on 4/29/2008: “We use water power & recycled waste to make the very best product there is to pick up & recover oil spills thereby conserving fossil fuels & relieving the load on landfills.

“Our patented MOP® Maximum Oil Pickup & associated equipment removes up to 99% of the oil from all types of oil spills, on land or water, indoors, outdoors, under all weather conditions, without absorbing water, while recovering spilled oil at a profit.

“Everything is restored & recovered leaving clean earth, clean water, clean oil, & the MOP® itself becomes pellet fuel. Nothing is wasted or left over; except an absolutely clean environment.

“But that’s not all. After removing an oil spill, using thoroughly proven technologies we propose to:

1."Restore the land (or any poor quality soil) to the very highest crop yielding agricultural use.
While we:
2."Remove excess CO2 from the atmosphere in quantities that can REVERSE GLOBAL WARMING.
While we:
3. Create an abundant alternative source of very low cost energy.
While we:
4. Provide companies that wish to utilize this technology with a valuable competitive edge.”


MOPN’s Target Markets

Charles Diamond described the three markets he will target – (1) Direct to Consumer; (2) Commercial/Industrial; & (3) International Oil Spills.

Here’s just one small example in the commercial market: An auto repair shop that steam cleans the heavy oil residue from a car’s engine space – normally the water, oil, & sludge are spread around the shop floor & often find their way to a drain. The shop can use MOP in the form of a pad under the car, or spread the MOP in a particulate form. The water will pass through into the drain, & the oil will be captured by the MOP. On a concrete garage floor, after MOP is used to clean up spilled oil, the floor is so clean that people walking on that floor find that they have better traction than before the oil spill – a good safety measure.

A much larger application is a large oil spill. If there is a big oil spill on land (such as a break in a pipeline, or a spill from an oil well gusher), there is the probability of considerable environmental damage. The cost to clean it up is tremendous. The way it usually has been done is to use clay spread over the oil – it takes about 10 pounds of clay to pick up one pound of oil, & the huge amount of the combination of oil & clay then is usually delivered to some land fill where it is stored – can you imagine the size of the piles required to store the results of a big oil spill? Can you picture how long that land fill will not be useful for anything else?

MOPN, using what is called a MOP-Cannon, blows the particulate form of MOP over the spill. One pound of MOP can absorb 30 pounds of oil – that’s a 300 to one advantage over the use of clay. One of the main benefits of using MOP is that the oil-absorbed MOP can be picked up and squeezed to recover almost 100% of the oil, which is so clean that it can be used as well as if it were still in the pipeline, or delivered to where ever it originally would have been delivered prior to the spill.

If the oil spill is from a ship, it can cause even greater environmental damage, in this case to aquatic life, beaches, etc. The current usual method of dealing with a spill at sea is to burn it, which causes environmental damage to the atmosphere as well, & possibly worse in terms of cost, is that none of the oil is recoverable.

MOPN has a far better solution. It uses what it calls a MOP-CAT – it’s a unit mounted on pontoons & is about the size of a compact car. The words “MOP-CAT stands for “Maximum Oil Pickup-Cleanup Aquatic Tool.” The MOP-CAT spreads the MOP material above a portion of the spill. The statistics associated with using MOP are rather amazing – here are some of them:

(1) One MOP-CAT can remove 1,000 barrels of oil each day -- with oil prices topping $100 a barrel, that’s $100,000 a day; (2) The recovered oil is so clean, it is pumped into a six-inch standard pipe that can feed an oil pipeline; (3) The water goes back into the ocean & is as clean as the regular ocean water; (4) The residual 5% of material that’s left in the MOP-CAT (because the process using a MOP-CAT is not as efficient as using MOP on land – it is only about 95% efficient) is converted by a process of low-temperature pyrolysis into small pellets. Those pellets can be sold to farmers – they make a dark rich soil that is far more productive than otherwise.

Think about these two applications – no more huge piles at land fills, no more lost oil – it’s made like new & can be sent to refineries just as the oil from wells are sent to refineries. The whole process is more effective, less costly, faster, & far more environmentally acceptable.

To demonstrate how good MOP is, if a bird that was coated by the thick oil of an oil spill was covered by a MOP blanket, all of the oil that was stuck on the feathers of the bird would be quickly absorbed, literally saving that bird’s life, & at a very modest cost.

Charles Diamond says: ”There is a dire need for this technology today. We know of individual sites that can use more than 20 MOP-CATs daily for over a year to clean up latent oil spills. This translates into $2,000,000 a day in revenues at an estimated operating cost of as little as $20 a barrel or less. Under these conditions, the ability of a MOP-CAT to deliver pipeline quality oil from oil spills would rival that of highly productive oil wells. To capture these high revenues, our initiative to license many sites such as these is underway.”

My Opinion

I feel that this situation will be a real winner. The long-term benefits are amazing. Frankly, this is the kind of company that has the patented technology to practically save this planet for our children’s children, & their children’s children. Add to that the probable fact that it is a situation that has the capability to make you a possible fantastic profit. At the present price (it closed last evening – Thursday 5/15/2008 – at $0.02, this appears to me to be a rather good time to take a modest position.

Does it sound like I am a bit enthusiastic about this company? You are correct. I’ve seldom seen such an unusually good situation. Don’t get me wrong – there is certainly risk, just as there is with all start-up companies that have great appreciation potential, but the story here is so outstanding that I suspect that MOPN should not have trouble raising the financing it needs to take its coming steps. In fact, it has already has had substantial progress in identifying specific markets, & doing tests that have demonstrated the effectiveness of MOP.

I will continue my investigating of this situation during the next several days & actually plan to do a more detailed Profile on MOPN – watch for it next week, hopefully by Thursday, 5/22/2008, called appropriately “National Maritime Day.”

In the meantime, why don’t you check www.mopenvironmental.com – you can see videos there showing how MOP works, &/or call Rick Neild, its IR contact at 800-488-4544, or email him at rick@mopenvironmental.com.


My comments in this column are strictly my personal opinion. At times, I will include forward-looking information as that term is defined in the Private Security Reform Act of 1995. Such information & the related company are subject to many risks & uncertainties. There can be no assurance that actual results, business conditions, business developments, losses & contingencies, local & foreign factors, & other matters will not differ materially from those suggested in any of my forward-looking statements. Such differences are the result of all sorts of factors (some examples: market conditions, competition, advances in technology, acquisitions, mergers, potential litigation, personnel changes, market changes, capital availability, etc., etc.).

Do not run out & buy a stock just because I am enthusiastic about the situation. Call the company before you buy -- satisfy yourself first. I always include a phone number for that purpose. My purpose in this column is to respond to your request for my personal opinion. You have the responsibility of making your own investment decisions. Do not give up that responsibility.

My editorial coverage has always been, is now, and always will be without charge. That includes what I write in Conservative Speculator, and what I write in "Larry Oakley's Opinion, " "Larry Oakley's Stock Pick," "Larry Oakley's Comment," & "Larry Oakley's Bold Ventures" columns. It also includes what I write in such venues as articles submitted to other publications, interviews on radio & television, and at the investment seminars and conferences at which I am a featured speaker. By doing all my editorial work free of charge, I have the advantage of writing about what companies I particularly like. There are occasions when I will write about a company that is a paying participant on WallStreetCorner -- that's because I like the company. I always make it clear to them that editorial coverage is free and is not a part of the fee they pay to have their Profile researched, prepared, & posted at WallStreetCorner.


 

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